DETAILED DESCRIPTION

What It Is

Bio-Groom Super White Coat Brightener is a professional-grade whitening and brightening dog shampoo developed in the USA specifically for white, cream, silver, and all light-coloured dog coats. Available in a 3.8 L gallon bottle with an 8:1 dilution capacity, it is built for pet parents and professional groomers who need a reliable, high-volume coat brightening solution for regular use. Unlike optical whiteners that fade quickly or bleaching agents that can damage the coat, Super White uses pearlescent brighteners — light-reflecting particles that bond with the fur and create a luminous, sparkling finish that is both safe and lasting.

Who It Is For

This shampoo is purpose-built for white and light-coloured breeds — including Maltese, Bichon Frise, Samoyed, White Pomeranian, West Highland White Terrier, White Labrador, Lhasa Apso, Shih Tzu, and similarly coloured coats. It is equally effective on light cream, silver, apricot, and champagne tones where yellowing and dullness are common concerns. Show dog owners and professional groomers who require a consistently bright, competition-ready finish will find this a go-to product. It is also a strong practical pick for pet parents of white-coated breeds who spend time outdoors and whose coats pick up dirt, dust, and environmental staining between baths. Safe for puppies, safe for use alongside topical flea and tick treatments, and certified cruelty-free.

Why It Is Better

Most whitening shampoos available in the Indian market either use optical brightening agents (OBAs) that wash off after one bath or bleaching chemicals that lighten the coat at the cost of dryness and breakage over time. Bio-Groom Super White takes a third approach — pearlescent brighteners that physically reflect light off the coat surface, creating a sparkling, luminous appearance that does not depend on chemical bleaching. The soy protein and Pro Vitamin B5 in the formula work simultaneously to improve coat structure, making it stronger and softer with regular use rather than more damaged. The coconut oil-derived cleansers are 100% biodegradable and sourced from renewable plant materials — meeting the same ingredient quality standards used in human-grade haircare. Recommended by top breeders and professional groomers worldwide, Bio-Groom Super White has a decades-long track record as the trusted choice for show dogs and well-groomed white-coated pets.

When to Use

Use during regular bath sessions every 2 to 4 weeks, or as needed when the coat shows visible yellowing, dullness, or staining. For show preparation, a double-wash using undiluted product can restore maximum brightness before competition. Can be diluted at up to 8:1 for routine maintenance bathing. Safe for repeated use — the soy protein and Panthenol in the formula ensure the coat builds strength rather than depletes moisture with every wash.

COMPOSITION / INGREDIENTS

Purified Water, Sodium Coco Sulfate, Disodium Cocoamphodiacetate, Cocoamidopropylamine Oxide, PEG-4 Rapeseedamide, Vegetable Glycerine, Hydrolyzed Soy Protein, Ethylene Glycol Distearate (Pearlescent Brightener), Panthenol (Pro Vitamin B5), Floral Perfume, Citric Acid, Blue 1, Red 33.

Key Actives: Ethylene Glycol Distearate (Pearlescent Brightener) | Hydrolyzed Soy Protein | Panthenol (Pro Vitamin B5) | Vegetable Glycerine | Sodium Coco Sulfate (Coconut-Derived Cleanser)

Free From: Parabens | Soap | Bleaching Agents | Harsh Chemicals Cruelty-Free | Biodegradable Cleansers | Made in the USA

Imported and distributed in India by ABK Imports Pvt. Ltd., Pune, Maharashtra.

USAGE GUIDE

Standard Use (Diluted):

Step 1 — Dilute 1 part shampoo with up to 8 parts warm water in a separate bottle or container before application. Step 2 — Wet the coat thoroughly with lukewarm water from head to tail. Step 3 — Apply the diluted shampoo evenly through the coat and massage well, working the lather through to the skin level. Avoid contact with eyes. Step 4 — Rinse thoroughly with warm water. Step 5 — For best results, repeat the shampoo and rinse a second time — this activates the pearlescent brighteners fully and visibly enhances coat brilliance. Step 6 — Towel dry and blow-dry or air-dry as usual. Brush through the coat while drying for the smoothest finish.

Show Preparation / Maximum Brightness:

Use undiluted or at a lower dilution ratio (1:4) and perform a double wash for maximum brightening effect before shows, events, or professional photos.

Tip: Follow with Bio-Groom Silk Conditioning Crème Rinse for a complete brightening and conditioning result.

Do not allow the shampoo to contact the eyes. For external use only.