DETAILED DESCRIPTION

What It Is

Fabled Happy to Sea is a grain-free, hypoallergenic adult dry dog food built entirely around fish — no poultry, no red meat, no grain, no gluten. Made in the United Kingdom, this recipe leads with freshly prepared salmon as its first ingredient, followed by dehydrated tuna, dehydrated white fish, dehydrated salmon, and dehydrated cod — five fish protein sources delivering a clean, complete marine protein base. It is designed for adult dogs above 12 months of all breeds and sizes, and is specifically formulated for dogs with sensitive systems who need a single-source, easily digestible protein they are unlikely to have been previously exposed to. A rich botanical blend and prebiotic support system round out the formula with functional nutrition well beyond what most mass-market dog foods at this price point offer.

Who It Is For

Fabled Happy to Sea is the practical, value-accessible answer for two distinct groups of Indian dog parents. The first is those whose dogs have been showing signs of chicken sensitivity — persistent itching, ear infections, skin inflammation, loose stools, or coat dullness that has not improved despite food changes — and who need a poultry-free, grain-free formula as a dietary reset. In India, where chicken dominates the ingredient list of virtually every commercial dog food from economy to premium, chronic low-grade chicken reactions are genuinely common, and a pure fish-based diet is one of the cleanest interventions available. The second group is dog parents who simply want to feed a fish-based food for its naturally rich Omega-3 content, superior digestibility, and high palatability — fish-first kibbles are among the most eagerly accepted by dogs across all breeds, including picky eaters who refuse chicken-based food.

Why It Is Better

Within the Indian mass-market dog food landscape, the options available for fish-based, grain-free, UK-made adult dog food at this price bracket are essentially non-existent. Fabled Happy to Sea occupies a genuinely underserved position — delivering ingredient quality and formulation depth that punches well above what its price suggests. Freshly prepared salmon as the lead ingredient means the protein base arrives in its most nutritionally intact form — not a meal or a by-product, but whole, fresh fish delivered to the kitchen before processing. Dehydrated tuna, white fish, salmon, and cod then add concentrated protein density from four additional fish sources, each contributing a slightly different fatty acid composition that collectively delivers a broader nutritional spectrum than single-fish formulas can.

Salmon oil is added separately to ensure the Omega-3 content is consistently elevated — EPA and DHA from salmon oil are directly bioavailable in ways that plant-sourced Omega-3s are not, making this an effective dietary tool for dogs with inflammatory skin conditions, dull coats, joint stiffness, or recovering from chronic allergic reactions. Linseed (flaxseed) adds plant-sourced ALA Omega-3 as a secondary layer. Glucosamine sulphate and chondroitin sulphate are added for joint support across all adult life stages. The carbohydrate base uses pea starch, sweet potato, peas, chickpeas, and lentils — all low-glycaemic, grain-free sources that maintain steady blood sugar without the digestive burden of rice or wheat. Beet pulp, lucerne (alfalfa), and chicory roots provide prebiotic fibre and support healthy gut motility. Brewer’s yeast and manno-oligosaccharides (MOS) support immune function and a balanced gut microbiome. The botanical blend — turmeric, cranberries, blueberries, spinach, rosemary, peppermint, pumpkin, broccoli, ginger, apples, thyme, spirulina, carrots, and pomegranate — delivers a genuinely comprehensive antioxidant, anti-inflammatory, and organ-supporting plant nutrition layer. No artificial additives, fillers, or preservatives are added.

When to Use It

Feed Fabled Happy to Sea as the daily staple for adult dogs above 12 months of age. It is equally suitable as a long-term permanent food for dogs who thrive on fish protein, or as a rotation protein partner alongside Fabled Eager to Meat for dietary variety. For dogs being managed through a chicken sensitivity, feed exclusively for 8 to 10 weeks with no other food or treats to accurately assess improvement before reintroducing other proteins.

COMPOSITION & GUARANTEED ANALYSIS

Key Ingredients: Freshly Prepared Salmon, Dehydrated Tuna, Dehydrated White Fish, Dehydrated Salmon, Dehydrated Cod, Salmon Oil, Pea Starch, Sweet Potato, Pea, Split Pea, Chickpea, Pea Hull, Lentils, Beet Pulp, Linseed (Flaxseed), Lucerne (Alfalfa), Brewer’s Yeasts, Minerals, Manno-Oligosaccharides (MOS), Chicory Roots (Natural Source of Inulin and FOS), Turmeric, Cranberries, Blueberries, Spinach, Rosemary, Peppermint, Pumpkin, Broccoli, Ginger, Apples, Thyme, Spirulina, Carrots, Pomegranate, Glucosamine Sulphate (0.01%), Chondroitin Sulphate (0.01%).

Note: Always refer to the label on the product received for batch-specific details.

Guaranteed Analysis (Approximate — refer to product label): Crude Protein: Min. 30% Crude Fat: Min. 14% Crude Fibre: Max. 5% Moisture: Max. 10% Omega-3 Fatty Acids: From salmon oil and linseed Omega-6 Fatty Acids: From linseed Glucosamine Sulphate: 0.01% Chondroitin Sulphate: 0.01%

KEY BENEFITS

• Freshly Prepared Salmon as the First Ingredient – Real whole salmon, not meal or by-product, leads every batch — delivering naturally intact protein, fat, and micronutrients in their most bioavailable form.
• Five Fish Protein Sources, Zero Poultry – Salmon, tuna, white fish, and cod with no chicken, turkey, or any poultry ingredient. Ideal for dogs with confirmed or suspected chicken sensitivity and for dogs who have been on poultry-based food their whole lives and need a clean change.
• Grain-Free and Hypoallergenic Formula – No wheat, rice, corn, soy, or gluten. A low-glycaemic carbohydrate base from peas, sweet potato, and lentils supports digestive ease and steady energy without the common allergens that trigger reactions in sensitive adult dogs.
• Salmon Oil and Linseed for High Omega-3 Delivery – Two Omega-3 sources ensure consistent EPA and DHA supply for coat softness, skin inflammation reduction, joint lubrication, and cognitive health — areas where fish-based diets visibly outperform poultry-based equivalents.
• Glucosamine and Chondroitin for Joint Support – Added at 0.01% each to support cartilage integrity and joint health across all adult breeds throughout the maintenance years.
• Prebiotic and Botanical Digestive Support – Chicory root (inulin and FOS), beet pulp, brewer’s yeast, and MOS maintain a healthy gut microbiome — particularly relevant for dogs transitioning from poultry-based diets whose gut flora needs time to adjust to a new protein source.
• Rich 14-Ingredient Botanical Blend – Turmeric, spirulina, cranberries, blueberries, rosemary, ginger, broccoli, spinach, pumpkin, and pomegranate deliver natural antioxidants and anti-inflammatory compounds that protect against chronic cellular stress — rare at this price point in the Indian market.

FEEDING GUIDE

Serve twice daily. Always keep fresh, clean water available at all times — particularly important for dogs on a fish-based diet, as fish protein is efficiently metabolised but requires adequate hydration for optimal kidney function. Adjust portions based on your dog’s weight, activity level, and body condition.

General Daily Amounts (approximate):

5 kg dog → 75–95g per day 10 kg dog → 125–155g per day 15 kg dog → 170–210g per day 20 kg dog → 210–260g per day 30 kg dog → 285–350g per day 40 kg dog → 355–430g per day

Less active or indoor adult dogs: Feed toward the lower end of the range Active adult dogs with lean body condition: Feed toward the higher end

Transition Tip: Introduce over 7 to 10 days, beginning with 20–25% Fabled Happy to Sea mixed into your dog’s current food and increasing each day. Dogs switching from a chicken-based diet may need slightly longer to adjust digestively — moistening kibble with warm water during the first few days significantly eases the transition and improves initial palatability.

For Sensitivity Management: When using as a dietary elimination food, feed exclusively for a minimum of 8 to 10 weeks with no treats, flavoured supplements, or other proteins. Improvement in skin, coat, or digestion within this window confirms a response to the protein change.

Storage: Seal tightly after each use. Store in a cool, dry place away from direct sunlight. An airtight container is strongly recommended in India’s humid climate to preserve freshness and prevent moisture absorption.