DETAILED DESCRIPTION

What It Is

Fabled Well Begun is a grain-free, high-meat starter dry dog food designed specifically for all breed puppies from the moment they begin weaning off their mother’s milk — typically from birth to 3 months of age. Made in Wales, United Kingdom at the United Petfood facility and imported into India by Alpha Carnivore Private Limited, it is one of the very few products in the Indian pet food market purpose-built for this critical but underserved window of a puppy’s nutritional life. The formula leads with freshly prepared chicken as its first ingredient, followed by dehydrated turkey, dehydrated duck, dehydrated chicken, and hydrolysed chicken — five distinct poultry protein sources delivering a highly digestible, deeply palatable protein foundation that supports rapid muscle development and lean tissue growth during the fastest growth phase a dog will ever experience. A dual-oil system using salmon oil and coconut oil provides the Omega-3 and Omega-6 fatty acids essential for brain development, vision, and early immune conditioning. Egg powder adds bioavailable protein with a full amino acid profile. The kibble is soft, small, and appropriately sized for young mouths, and can be served either dry or gently soaked in warm water or warm milk — whichever the puppy prefers.

Who It Is For

Fabled Well Begun is intended for two types of puppy parents. The first is a new puppy owner bringing home a recently weaned 6 to 8 week old puppy who needs to transition from mother’s milk to solid food, and wants a purpose-made starter food rather than adapting a generic puppy kibble that was not designed with this transition in mind. In India, most commercially available puppy foods start at 3 months or older — leaving a meaningful nutritional gap that Well Begun addresses directly. The second is a responsible breeder managing a litter through the weaning stage who needs a trustworthy, palatable, easily prepared food that the entire litter will readily accept, that is gentle enough for immature digestive systems, and that delivers the complete nutrition profile required to support healthy early development without supplementation. For gestating and lactating mothers, Well Begun is also suitable using a free-feeding approach, given its elevated caloric density and high-quality protein composition.

Why It Is Better

At 372 kcal per 100g, Well Begun carries a higher caloric density than most adult and even puppy maintenance formulas — appropriate for a life stage where rapid growth demands consistently elevated energy intake from meals that are necessarily small in individual portion size. The protein architecture is built in layers: freshly prepared chicken provides intact protein with naturally occurring moisture that improves palatability and digestibility; dehydrated turkey and duck concentrate protein further; dehydrated chicken adds depth; and hydrolysed chicken — a pre-digested protein form — ensures that even the most immature digestive systems can extract amino acids efficiently with minimal gastric effort. Chicken fat adds a natural fat source highly palatable to young dogs. Egg powder brings complete amino acid balance and additional fat-soluble nutrients. Salmon oil delivers EPA and DHA directly — the bioavailable long-chain Omega-3s critical for neural development, early immune programming, and healthy retinal function in the weeks when the puppy’s brain is undergoing its fastest structural development. Coconut oil provides medium-chain triglycerides that are rapidly metabolised for energy and possess natural antimicrobial properties particularly useful in young animals with immature immune systems. Carob, included for natural palatability enhancement, makes the formula irresistible even for early-stage puppies accustomed only to milk. The botanical blend — turmeric, spirulina, cranberries, blueberries, pumpkin, broccoli, ginger, rosemary, peppermint, spinach, carrots, apples, thyme, and pomegranate — provides a comprehensive antioxidant and anti-inflammatory plant nutrition layer. Chicory roots (inulin and FOS), MOS, and brewer’s yeast support early-stage gut microbiome establishment, which is foundational to long-term immune and digestive health in dogs. Glucosamine sulphate and chondroitin sulphate support early joint and cartilage development even at this starting age. No artificial preservatives, colourings, or fillers are present anywhere in the formula.

When to Use It

Feed Fabled Well Begun from the point of weaning until the puppy reaches approximately 3 months of age. At 3 months, transition to Fabled Grow Little One (for small and medium breed puppies) or Fabled Gentle Giants (for large breed puppies) depending on expected adult size. During the transition, mix gradually over 7 to 10 days to prevent digestive disruption.

COMPOSITION & GUARANTEED ANALYSIS

Key Ingredients: Freshly Prepared Chicken, Dehydrated Turkey, Dehydrated Duck, Dehydrated Chicken, Pea, Split Pea, Chicken Fat, Hydrolysed Chicken, Sweet Potato, Beet Pulp, Lucerne (Alfalfa), Lentils, Pea Hull, Carob, Linseed (Flaxseed), Salmon Oil, Coconut Oil, Minerals, Brewer’s Yeasts, Manno-Oligosaccharides (MOS), Chicory Roots (Natural Source of Inulin and FOS), Egg Powder, Turmeric, Cranberries, Blueberries, Spinach, Rosemary, Peppermint, Pumpkin, Broccoli, Ginger, Apples, Thyme, Spirulina, Carrots, Pomegranate, Glucosamine Sulphate (0.01%), Chondroitin Sulphate (0.01%).

Note: Always refer to the label on the product received for batch-specific details.

Guaranteed Analysis (Approximate — refer to product label): Crude Protein: Min. 30% Crude Fat: Min. 18% Crude Fibre: Max. 5% Moisture: Max. 10% Metabolisable Energy: 372 kcal per 100g Omega-3 Fatty Acids: From salmon oil and linseed (EPA + DHA) Omega-6 Fatty Acids: From chicken fat and linseed Glucosamine Sulphate: 0.01% Chondroitin Sulphate: 0.01%

KEY BENEFITS

• Five Poultry Proteins for Maximum Digestibility and Growth Support – Fresh chicken, turkey, duck, dehydrated chicken, and hydrolysed chicken work together to deliver complete amino acid coverage across all early developmental needs — muscle, organ, skin, and immune system — in a form that immature puppy digestive systems can process without strain.
• Purpose-Built for the Weaning Window – Most puppy foods start at 3 months. Well Begun begins at birth, addressing the specific nutritional demands of the 0 to 3 month stage — higher fat, higher caloric density, smaller kibble, and a texture that can be soaked — making it one of the very few genuine starter foods available in India for this critical early phase.
• Salmon Oil and Coconut Oil for Brain, Vision, and Immunity – EPA and DHA from salmon oil support neurological development and early immune conditioning during the weeks when the puppy’s brain develops most rapidly. Coconut oil provides fast-burning energy and natural antimicrobial support at a stage when immune defences are still being established.
• Grain-Free with Low-Glycaemic Carbohydrate Sources – Peas, split peas, sweet potato, and lentils provide steady, digestible energy without the glycaemic spikes or potential sensitivities associated with rice, wheat, or corn — keeping blood sugar stable between the frequent small meals a young puppy requires.
• Prebiotic Gut Foundation with MOS, FOS, and Inulin – Chicory root, MOS, lucerne, and beet pulp collectively support the establishment of a healthy gut microbiome from the earliest days post-weaning — foundational not just for digestion, but for lifelong immune resilience and nutrient absorption efficiency.
• Glucosamine and Chondroitin for Early Skeletal Support – Joint and cartilage building begins in the first weeks of life, not after puppyhood ends. Including glucosamine and chondroitin from this starting stage means the skeletal foundation is being actively supported right from the beginning.
• 14-Ingredient Botanical and Superfood Blend – Turmeric, spirulina, cranberries, blueberries, pumpkin, broccoli, and pomegranate provide antioxidant, anti-inflammatory, and organ-supportive plant nutrition rarely seen in starter puppy foods in the Indian market at this price point — and absent entirely from most mass-market alternatives.

FEEDING GUIDE

Serve 3 to 4 times daily in small, evenly spaced meals throughout the day. Young puppies have small stomachs and fast metabolisms — frequent feeding prevents hypoglycaemia and supports consistent growth. Always keep fresh, clean water available at all times. The daily amounts below are approximate and should be adjusted based on your puppy’s body condition, activity, and your veterinarian’s guidance.

General Daily Amounts by Expected Adult Weight (approximate):

Expected adult weight up to 5 kg → 40–65g per day Expected adult weight 5–10 kg → 65–100g per day Expected adult weight 10–20 kg → 100–155g per day Expected adult weight 20–30 kg → 155–210g per day Expected adult weight 30–45 kg → 210–275g per day Expected adult weight above 45 kg → 275–350g per day

Serving Option: Dry — serve the kibble as-is, fresh from the bag. Serving Option: Soaked — add warm water or warm (not hot) puppy milk to the kibble and allow it to soften for 2 to 3 minutes before serving. Most very young or newly weaned puppies strongly prefer soaked kibble, particularly during the first two weeks of the transition from milk.

For Gestating and Lactating Mothers: Use a free-feeding approach — keep Well Begun available throughout the day and allow free access. Metabolic demands during late pregnancy and lactation are elevated, and restriction is not appropriate at this stage.

Transition to Next Stage: When your puppy reaches approximately 3 months of age, begin transitioning to Fabled Grow Little One (small and medium breeds) or Fabled Gentle Giants (large breeds) over 7 to 10 days by gradually replacing portions of Well Begun with the next-stage formula.

Storage: Seal tightly after every use. Store in a cool, dry place away from direct sunlight. An airtight container is strongly recommended in India’s warm, humid climate to preserve freshness, prevent moisture ingress, and extend usable shelf life after opening.