DETAILED DESCRIPTION

Chris Christensen White on White Shampoo is a professional-grade colour-correcting shampoo designed to enhance brightness, remove staining, and restore clarity in white and light-coloured coats. Developed for show-level grooming, the formula works by neutralising yellow tones and discoloration while preserving coat texture, moisture balance, and overall coat health.

Unlike traditional whitening shampoos that rely on harsh bleaching agents, White on White uses optical colour correction technology to counteract yellowing and staining. The formula deposits a controlled amount of violet pigment onto the coat, visually neutralising unwanted warm tones and restoring a clean, crisp white appearance. This approach enhances brightness without damaging the hair shaft or drying out the coat — making it suitable for regular use within a grooming routine.

The shampoo effectively removes common sources of staining such as tear marks, saliva discoloration, environmental dirt, and oxidation-related yellowing. It works across the full coat — from targeted areas like face and paws to complete body application — depending on the level of correction required. The result is a visibly brighter coat with improved colour clarity and contrast.

In addition to colour correction, the formula maintains a balanced cleansing system that does not strip essential oils. The coat remains soft, manageable, and responsive to brushing and styling after rinsing. It does not leave heavy residue or artificial coating — instead, it preserves natural coat movement while enhancing visual finish.

Suitable for all breeds with white, cream, or light-coloured coats, White on White Shampoo is also used for colour enhancement in darker coats where tone correction is required. Whether preparing for a show or maintaining coat brightness at home, it delivers consistent, controlled results without compromising coat quality.

COMPOSITION & FORMULATION

Colour Correction System: Optical violet pigment technology designed to neutralise yellow tones and enhance coat brightness without bleaching.

Gentle Cleansing Base: Removes dirt, stains, and buildup while preserving coat moisture and natural oils.

Stain Removal Support: Targets tear stains, saliva marks, and environmental discoloration for improved coat clarity.

Finish Profile: Clean, bright, and natural finish without residue or artificial coating.

Coat Compatibility: Suitable for white, cream, and light-coloured coats; also usable for tone correction in darker coats.

KEY BENEFITS

Neutralises Yellowing and Enhances Brightness – Optical colour correction restores clean, bright coat appearance without harsh chemicals.

Effective Stain Removal – Reduces tear stains, saliva discoloration, and environmental staining across the coat.

Non-Bleaching Formula for Safe Use – Enhances colour without damaging the coat structure or causing dryness.

Maintains Coat Softness and Manageability – Cleans effectively while preserving natural moisture balance.

Improves Coat Clarity and Finish – Delivers a crisp, polished look ideal for show preparation and grooming maintenance.

Suitable for Regular Grooming Use – Controlled formula allows consistent use without compromising coat health.

USAGE GUIDE

Dilution:
Dilute as required based on coat condition and intensity of staining. Lower dilution for targeted stain correction; higher dilution for maintenance washes.

Application:
Apply to a clean, wet coat. Work into a lather, focusing on stained or discoloured areas where correction is needed.

Leave Time:
Allow the shampoo to remain on the coat for 2–5 minutes depending on desired intensity of colour correction. Monitor during application to avoid over-toning.

Rinse:
Rinse thoroughly until water runs clear. Ensure no pigment residue remains in dense areas.

Repeat if Required:
For heavier staining, a second application may be used.

Post-Wash:
Follow with a conditioner to maintain softness and hydration after cleansing.